About Us

Clean The People was founded in 2025 by brothers Jake and Matthew Lilje in the great state of Florida.

Both brothers have an interest in health and wellness and were curious about making their own personal care products the way they wanted it: maximum health, zero compromise.

Thus, after nearly a year of development, Clean The People was born.

The goal is simple, to provide the healthiest personal care products possible.

While the main ingredient used in all CTP products is grass fed beef tallow (see FAQ for the health benefits of tallow), our products also contain organic extra virgin olive oil, organic coconut oil, and essential oils.

At CTP, you will find no gimmicks or rehashing of popular soap scents. Instead, you will find scents that have been built from the ground up. Each product goes through rigorous testing and tweaking to ensure that the product you use is the best version possible.

CTP offers a fun, patriotic branding centered around the founding of our great country. Each product has a seal of approval by none other than Ben Franklin himself. Only the best will get his approval!

We invite you to join us in our revolution against dirt and grime!

Clean The People. By the people, for the people.